Here’s the second and last part of my article. You haven’t read the first post?
In the international recruiting blogosphere, five types of blogs can be distinguished:
- Recruiter Blogs: headhunters, recruiters and HR Specialists write about their experience and provide their readers with useful information about labour legislation, staff management, how to source the perfect candidate,etc.
- Candidate Blogs/ Job Blogs: individual candidates blog about their work experience and their expertise in a certain area in order to attract recruiters, find a job or to create a kind of dynamic Online-CV.
- Job Board Blogs: In addition to the actual job board, with their own marketing, communications and PR sections, a blog allows the sites to announce internal or external news from a less PR-oriented perspective. Such blogs also allow the general career portal world to be discussed openly along with career advice and other information.
- Service Provider Blogs: Here, the industry is talking, or rather, blogging. Such blogs discuss relevant topics, show expertise in the sector, attract clients, build an independent and open online brand: this is the main motivation of these bloggers.
- Corporate and Company Blogs: Similar to the Job Board Blogs, corporate blogs allow a different view and approach of the branch in which a company is working. These blogs can also be used to portray work life in a specific firm and facilitates contact with potential candidates. However, according to studies, readers of corporate blogs are not necessarily interested in working for the firm in question. They are tending to seek relevant branch-specific information.
Among the most-read you will find: –
– Joel Cheesman (USA)
– The ERE blogs (USA)
– Michel Rijnders (Netherlands)
– Jacques Froissant (France)
– Marcus Tandler’s JOBlog (Germany)
– Michael Specht (Australia)
– Thorsten zur Jacobsmühlen’s Blogaboutjob (Germany)
– my blog(s): http://www.online-recruiting.net and its English version (Germany/ international)
So in order to become a blogger, just stretch out your hands towards the PC keyboard and start typing! Do some marketing, get link co-operations, brand your online name and you will start making connections and maybe create your own business.